I am sure that some of you have seen commercial before but its new to me. I love watching commercials and trying to figure out what they are advertising and seeing how they hope to get you hooked. This one made no sense to me. Jon Jones is an impressive athlete, but the clothes make him look like a normal guy. He’s shown side kicking his child on a swing, and there is a vague attempt at humor. If they didn’t put the text on the screen about the UFC being shown on FOX, I doubt any of us would have been able to guess that was the point of the ad. It looked like an advertisement for some family sitcom…that I wouldn’t watch. I don’t know if that’s the UFC’s attempt to grab a new demographic, soccer moms, or if FOX is trying to soften MMA’s image, but I don’t think its working…any of it.